The Portal application operates on the ASP (Application Service Provider) model. Sellers can pay a fee for the capability to create their own online shop through this provided backend. Storeowners can upload products, prices, special offers, shop designs (Logo, description of the business, testimonials, services etc.), and they can choose the desired design template for their store. Storeowners can also track sales, inventory and shipping. For each sale of an application, storeowners would pay a commission to the Portal.